Apple wants to "help" newspapers and magazines sell digital versions of their products on iPad, mostly by subscription, by offering a rich digital publishing environment with text plus video. 

Sounds like it could be a good deal for newspapers and magazines, but the devil is in the details.

First, Apple wants to own the subscribers info and data and not give this info to the individual newspapers and magazines for use in their management of subscription bundling, etc, based on readership demogr...

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